how it works

Recruiting for startups is a specialization. This is not the same as recruiting for larger established companies.

We start with a free call to get to know you and your business. We find that almost every business challenge can be solved by recruiting someone to help who's either the person needed, or personally knows the right person. For example, startups and early stage companies need people who know investors. They often find that pitching total strangers rarely works in a timely manner. Or there might be a need for someone with expertise in a sector they're currently lacking, i.e. Management, Licensing, Engineering, Patents, Prototypes, IT, Product Development, Sales, Marketing, Legal. There are many other reasons why startups recruit who they need to avoid or get out of being stuck. 

So after the free call, and assuming we both want to proceed on a plan discussed during the appointment, we typically run paid ads targeting our network to find the relevant candidates. We know how to attract the people our clients need to get them unstuck even if the startup is unfunded, has no money for salaries, or needs full/part time help. We generally are able to find multiple people who can accomplish what is needed to get the startup moving in the right direction. 

We run paid ad campaigns with a goal of attracting a large pool of talent usually within 1 week.  We do this with multiple ads in multiple markets. We generally advertise in North America but have done many campaigns worldwide. 

The reason we have been successful and many companies have used us is that we attract 100-600 people in a week knowing we only need to find 1-5 who meet our needs. So this is a numbers-game in the sense that we start with a large pool to find the 1-in-100 who fit our clients needs.

But here is the important thing to understand. We hand over all the candidate information with links to their LinkedIn profile and resumes or CV's if they've sent it to us (90% will send their resume) and you get to decide who you want to interview. Many of the candidates will send us a cover letter or email explaining why they are a good fit for you. We send all of this to you. 

The reason we have so many happy clients is that our solution is fast. Within 10 days, you are able to schedule interviews and explore options with amazingly talented people. This is the fastest most proactive way to engage in conversations with the talented people who think they can solve your challenge(s).  

Instead of chasing strangers, this method has hundreds of people chasing you. Then you decide how many you want to be introduced to. You can reach out directly or have us make the introduction. 

We use various titles to attract the right people. That said, you do not have to offer any of them that specific title. For example, a candidate for Chief Investment Officer who knows how to raise money from investors might be better suited as a Board member, or consultant. A candidate for CEO might best be a Business Partner. The whole idea is to connect the people who have the right skills, the right background, and the right connections to you. 

Getting a large pool of candidates works. It took us over a year to figure out how to do it. But now we can attract 100-600 applicants within a week for the 1-in-100 that is the right fit. Our method usually works well for our clients and allows them to get back on the right track quickly.

What is your own business challenge? Let's talk about it.  Book a call.